3 Tips to Help You Create an Effective Insurance Agency Blog
Maintaining a blog is a great way for people to learn more about you and your business, and it helps to drive traffic to your website. Whether you’re ready to add a blog to your agency’s website or your current blog isn’t delivering the results you want, try these helpful tips.
Always include a call to action.
How are you closing your blog posts? If you’ve managed to capture the attention of a reader, be sure to let them know that you have something to offer. The easiest way to do this is to include a call to action at the end of every blog post. For example, invite the reader to visit your website, get a quote, sign up for your agency newsletter, or call the office. The goal is to encourage readers to engage with your agency.
Write for your audience.
To write an effective blog post, you must consider your target audience and have a clear goal or purpose. For example, if your agency specializes in small businesses, then do some research and post content that these businesses will find useful such as risk mitigation tips, worker’s compensation trends, employee benefit updates, etc. By creating insightful posts, you’re demonstrating to your clients that you understand the industry in which they work.
Leave out the “insurance speak.”
Don’t expect your target audience to know the world of insurance like you do. When writing blog posts, leave the insurance jargon at the door. Be sure to spell out acronyms so that your audience understands what you’re talking about and explain insurance-related terms.
Blogging can be an effective lead-generation tool for growing your agency. Taking the time to develop thoughtful, effective content can help build a trusting relationship with readers and, ultimately, generate business for the agency.