Your insurance agency website needs to be easy to use and provide all the necessary information that your users are looking for. However, making any of these 4 mistakes could be making your website challenging to use. Here’s what you need to look out for.
Not Clearly Giving People What They Want
- Include the basics
- Don’t use too much text or too many buttons
- Make it easy to navigate
- Design it to be desktop and mobile-friendly
Why did someone click on your website? As someone who oversees your website’s design, it is important for you to understand your users and their reasons for accessing your website. If you aren’t sure where to begin, start by making sure your website provides all of the basic information about your business. This includes operating hours, contact information for different departments, and perhaps a chatbot to answer simple questions. By designing your website to be simple to navigate, you are making it easier for your users to reach out and build a relationship with your insurance agency. Do this by ensuring that all CTA (call to action) buttons are visible and easy to click for desktop and mobile users.
A website with too much information, walls of text, or too many buttons to click can be confusing for the user. If they have to stop and think about to click or hunt around for specific information, they are mostly likely going to click away and go to a competitor’s website.
Making False Promises
Everyone wants to show off their best side online. However, offering something that isn’t true or an exaggeration can lead you to some big problems. Don’t say things like, “We will give you the perfect policy,” or, “We can cater to all of your insurance needs.” This can lead to customer disappointment and even create a risk of lawsuits in some circumstances.
Creating a Negative Environment
The internet is forever. Even if you think you’re providing good service to your customers, overly criticizing your competition can come back to haunt you. Either your competitor will bite back or your negativity will leave your customers with bad opinion of your business. Stick to a more efficient strategy by offering a positive message about the benefits your business has to offer.
Too much of the same thing will drive anyone away. Familiarity is good when it comes to website design, but not in the content you share. Your insurance agency needs to stick out from the rest and be unique. Even if you don’t have a lot to talk about, rewriting old content and revamping imagery throughout your website is a creative way to give the design a fresh look and feel. Posting the same old content over and over will become repetitive. It will not only bore your customers, but the search engines, too! Duplicated content does not look good to search engines and can harm your SEO.
Are you currently making any of these mistakes with your website? What will you now do differently? Share your thoughts in the comments below!