Can Emojis Make or Break Your Insurance Agency’s Marketing Campaign?

Can Emojis Make or Break Your Insurance Agency’s Marketing Campaign?

Emojis are everywhere. Teens use them, brands use them, and they’re on t-shirts and pillows. Emojis even have their own movie. There’s a right time for everything, and using emojis appropriately can really boost engagement on your content when used appropriately. Just don’t overdo it.

When to Use Emojis

Insurance is a serious topic. Insurance claims can involve the loss of business or personal property, bodily injury, and even death. Emojis should never be used when communicating with clients about losses or claims. Never use emojis when communicating through a direct message whether you’re explaining coverage or trying to make a sale. In these instances, using emoticons can make the client question your professionalism and experience. Emoticons can be great for online communication through social media and posts as long as the intention is to be lighthearted, silly, or fun.

How to Use Emojis

  • Seldom
  • Sparingly
  • End of the Post

For insurance communications, try not to use emojis too often. They’re good to use to shake up your email subject line, but you need to be aware of your audience. If your main demographic will be viewing your emails through desktop computers, the emoticons might not show up at all and viewers will only see “[]” or “[?]”. Mobile users are less likely to have that issue.

You also want to be sure not to go overboard. Don’t make a social media post in only emojis. Your goal is to engage your audience’s attention, not have them decode hieroglyphics. Emoticons can also be misread, so be sure to accompany your emoticons with text. Remember that the text should be the main message with emojis used to accompany it.

Keep in mind how hashtags are used. Sometimes it’s okay to use them in between sentences, but too many hashtags can become confusing to the reader and may look like spam. If you decide to use a trail of emoticons, save them for the end of your tweet or post.

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