Employee performance is a critical component in the success of any business. For self-storage operators, employees may be the differentiating factor that elevates a facility above the competition. Given its importance, employee performance should be monitored and measured. Planned leadership development and skills training programs are important tools for any self-storage operation.
The types of training a business may offer could range from leadership development and management training to activities that enhance specific skills such as sales, safety and loss control, customer service, and human resources. A suggested first step is to evaluate skills using an assessment tool. There are many to be found online as well as in printed training materials and other sources. Assessments help managers and supervisors understand individual strengths and weaknesses and will assist in developing a focused training program for each staff member.
When it comes to selecting training resources, the choices are numerous. Online training videos are available for free on YouTube, and many outlets offer live and on-demand webinars at no charge. Free electronic newsletters are also available on a multitude of training topics.
The self-storage industry itself is an excellent resource for training materials. Many knowledgeable industry professionals offer webinars for managers, owners and operators. In addition, a number of highly regarded industry professionals have published books on a variety of training topics including many that are available on the Mini-Storage Messenger’s website, www.ministoragemessenger.com. Industry conventions and networking events offer excellent training opportunities. For some employees, one-on-one meetings with executive coaches may be an effective training resource.
In addition to more traditional types of training, community involvement is an excellent tool for leadership development and personal growth. Encouraging employees to actively participate in local civic and charitable organizations helps develop their individual leadership skills while enhancing the facility’s reputation within the community.
Whatever training program is chosen and implemented, it is vital that the business owner commits to both the training activities themselves as well as periodic follow-up. One of the many benefits of setting regular performance reviews quarterly, semiannually or annually is that it provides a scheduled time to check in with employees to determine their progress in the training program and make adjustments as needed to address new issues and opportunities.
Training provides benefits for companies beyond increasing employee efficiency and performance. The effort and commitment demonstrated by corporate leaders in offering and supporting staff training helps to improve the overall morale of the team. Employees will recognize the company’s investment in their personal and professional growth and reciprocate in their individual performance and commitment to the operation. An investment in your employees is an important investment in the future success of your business.
President and CEO