Many businesses are tired of feeding Facebook hundreds and thousands of dollars just to see a handful of engagements returned on posts. Even if content is engaging, business owners are finding organic growth to be practically impossible. If organic growth isn’t happening and paid engagement is minimal, what should be the next step for your business page?
To Be or Not to Be Actively Posting
- Continue Posting
Keep your page alive by posting continually. Even if you aren’t getting active engagement, it demonstrates that your company is at least active and contributing fresh content.
If you already have too much on your plate, you could outsource the job to someone to create content for your page.
- Stop Posting
If you don’t have the time or the money to keep up with your page, you may be better off just leaving your page alone. However, every brand should have some form of social media.
Use a service like Hootsuite or HubSpot to share your content onto Facebook, but keep your main focus on your other social accounts. Facebook is always changing; it could end up improving for advertisers later in the year.
Where Organic Growth is Happening
Because of Facebook’s pay-to-play tactics, Instagram, LinkedIn and Twitter are becoming more popular avenues for advertising, and businesses are seeing more organic growth.
Instagram is the leader for building a big audience; however, it works best for clothing brands and industry businesses related to food, lifestyle, and fashion. Because of Instagram’s heavy focus on visuals and imagery, it can be difficult for brands to advertise industries that are more business-to-business related.
LinkedIn is a great platform for insurance agents and B2B companies. People tend to overlook LinkedIn and forget to post to it. By posting at least once a month, you’ll start to see organic growth. Start by posting once a week and monitor your results. LinkedIn is a more professionally focused network, so if you find yourself making multiple posts a day, you may want to funnel that energy into Twitter.
Twitter is great for all brands, especially ones that have a lot to say. Because of the chronological feed, people aren’t as likely to get swamped with posts from the same company if that company is posting a lot.
If you’re continuing to struggle finding growth on your Facebook page, you’re not alone. Consider shifting your focus and energy away from your Facebook page onto other social platforms. Which of the 3 other platforms work best for you?