Although it feels like everyone is on at least one social media platform, there are local audiences that could be missing out on your content. Having a Google Business profile will literally put you on the virtual map, help you get seen, and help spread the word about your business.
Get Put on the Map
Google processes 5.6 billion searches a day! Although many of those searches aren’t for local businesses, that statistic gives you a good idea of how many people are using Google every day. By having a Google Business account your business will pop organically for local search results plus you can add information such as locations, hours, website links, and pictures. The more you add to your profile, the more you’ll improve your SEO and the likeliness of popping up in search results. And the best part is, it’s all free.
Collect and Engage with Reviews
Google is a wonderful tool to use for collecting reviews. When your business appears in a search result, your review rating will be displayed. Engaging with all reviews, both negative and positive, will show your audience that you are an active and engaged company. Over time a good rating and rapport on Google Business will help build trust with your current and future customers.
Keep Content Updated
Many people trust the data that shows up with Google Business search results. If someone suspects information is incorrect, they can suggest an edit. Be sure to stay on top of any questions and keep hours and location information updated. You can also add posts to Google Business to promote specific sales or products. Another great tip for SEO is to add tags to your page to help Google’s search engine better understand the products and services your business offers.
Whether or not people are following you on social media, your Google Business profile will pop up inside relevant search engine queries. Get your business seen and heard by setting up a new Google Business profile or optimizing your existing page. Have any tips for us? Share in the comments below.