When someone is Googling your insurance agency, your social media accounts aren’t going to show up first. It’s going to be your website. Out to the right side of the search engine, Google My Business will pop up. It is extremely important to keep your Google business page up to date because it is the first thing anyone sees about your business before clicking any links.
Having your hours on your website isn’t enough; you must have them on your Google business page. This includes holiday hours, too. Google makes it easy within their page manager to set custom hours for holidays that fall during the week. Keep those updated so you don’t have to spend your day off worrying about dealing with an upset client who wasn’t able to get a hold of you.
Get the App
Google My Business has an app for iOS and Android. I know you may be thinking, “not another app,” but this is a good one to have and here’s why. Visitors to your page now have the option to ask your business a question. Without the app, you may be late in receiving the notification via email and you may miss it. Responding immediately to questions and reviews shows your audience that you are active, prompt, and caring in working with your prospects.
People love to click and scroll. Upload more photos onto your business page. This gives visitors more to interact with when on your Google business profile. If you don’t have tangible products, you can use imagery that shows the exterior of your building, staff members, and graphics to show the different lines of insurance you offer.
The digital world is quickly evolving. People want instant access to the information they are seeking. Keeping your Google Business profile updated with your hours and engaging images will deliver exactly that to those searching for you on Google. Don’t forget to get the app so you can respond to prospects quickly and make changes and get notifications at anytime, anywhere.