Social media is a tool that nearly every business can use to increase business. Social media can be all fun and games until you try to create a business account; then it can be tricky. When you’re a B2B company on Instagram, it can be difficult to push services and products, especially if what you’re promoting is intangible. This doesn’t mean you shouldn’t make an effort; it’s just going to be a little more challenging. Here are some tips to help you build your insurance agency’s Instagram account the right way.
Follow Similar Accounts
It can be tempting to follow a bunch of people and un-follow those who don’t follow you back, especially if you notice your competitors have a ton of followers. Instead of getting caught up in a numbers game, dive in deeper. Who are those followers really? Perhaps they’re accounts that aren’t really providing that competitor with engaging interactions. If that’s the case, there’s nothing to be envious about.
Starting your Instagram account from the ground up is challenge. Follow your competitors and friends in the industry. See what they are posting about and how they are posting. What’s the tone? Is the content fun and personable or strictly sales-oriented? Watching what other successful accounts do and observing how their followers react is a good way to start planning how to run your own account.
Take note of their followers who are engaged and are liking and commenting on posts. There’s nothing wrong with checking out their profile and sending them a message and a follow; maybe they will follow you back. Social media is a great way to learn more about your audience and what they want to see in terms of content.
Everyone talks about how important it is to have a captivating feed. It can be a challenge when most of your work involves sitting at a desk. All your posts don’t need to be trendy masterpieces. Start off with inspirational quotes that fit the theme of your work. Post images that go along with what you are talking about. If you run out of ideas, you can always use stock photos and editing software like Adobe Spark or Canva to help spark your creativity and match the theme of your account.
Geo-tagging and hash-tagging are so important. Use them as a way to make your posts pop up in your local feeds. Try refraining from tags that are overly used. If a tag is too popular, you won’t even be discoverable because of the high competition. Find out which tags your industry uses. It will take some research, but the effort will pay off in the long run.
Monitor the posts that performed best. Was it because of the picture that was presented, the text, or the tags? Learning what makes your posts trend will help you craft better posts in the future.
Is your agency already using Instagram? What did you do to help grow your account? Let us know in the comments below and be sure to check us out on Instagram @MiniCoInsurance.