Images are an excellent way to add visual interest to your social media posts and marketing materials. However, it’s important to understand a few basic guidelines for using images effectively.
Look for Unique Images
Don’t use overly cliché images. If you have to use a stock image, dig a few pages into the stock catalog. Generally the most popular images are listed on the first result screen. Chances are some of your competitors may be using the same image. Also consider that your readers may have seen the same image or type of image many times. How many more time do they really want to see an image of two businessmen shaking hands?
Change the Image
If you have to use stock images, it’s a good idea to modify the image even if it’s in a small way. You can do this easily by using basic photo-editing software like Photoshop or one of many free choices on the web. Add a simple filter to your image to give it a bit of a different look. You also can crop the image down or even just adjust the color to black and white. Anything you can do to make it unique and different from the thousands of other people who are using that image can help attract readers
Below are some samples: