How Insurance Blogging Can Benefit Your Business
After reading a handful of any online marketing blog posts, it’s easy to understand the importance of a strong internet presence. There are many ways to build and maintain it, but one of the best ways is through blogging. Hosting a blog on your website, regardless of you industry, will improve your website’s quality content. Here are some tips to help you kick-start your insurance blog.
Build a List of Topics
You need start off by brainstorming ideas. Open a blank document, set a timer for 5 minutes, and write out everything you can think about that relates to your industry. Forget about grammar and spelling. After the 5 minutes are over, start to structure those thoughts into lists and then break those ideas into smaller ideas for your blog content. You may be surprised by how many ideas you come up with!
Remember you are writing content than needs to stay relative to your industry. You are also writing to please Google’s SEO, so you need to include phrases for which your target audience will be searching. This means you need to use quality keywords within your blog posts that you predict others would be typing into the Google search bar. After writing your blog post, ask yourself, “What is this about, how can this help me, and what is the useful takeaway from this blog post?” The answers will be unique for each post you write and will help determine whether you used the correct keywords.
New ideas tend to flow when you stay in the habit of brainstorming. Try to write a blog post or an outline at least every other day. Building up a supply of content is also helpful for those times when you get busy and don’t have time to stop and write. Consistently publishing fresh content on your blog shows your users that your insurance agency is knowledgeable of current news and trends in the industry and eager to share information to a wider audience.
Blogging is a wonderful way to spread and share ideas with clients and other professionals working within your industry. Insurance blogs can help increase knowledge and awareness from different perspectives. Does your agency have a blog? Hopefully this post inspires you to start one. Let us know in the comments below what you are or would like to be blogging about.