As an independent insurance agent, you’re likely always on the lookout for ways to improve your bottom line. When it comes to helping your agency to thrive, there are certain characteristics that should be consistently addressed. High-performing agencies in the insurance industry tend to focus on these areas. Follow their lead, and you will see growth in your business, as well.
Create A Community
Creating a community with a clear purpose and shared goals within your agency is one thing that will have an enormous impact on your overall performance. Employees who value their work, feel supported by you, and understand the corporate mission make all the difference when it comes to delivering sales goals. A well-planned vision and clear communication at every step in the process is needed in order to obtain the culture you seek to create.
As much as technology changes, staying on top of tech advancements is crucial to growth. There needs to be a purpose behind every new piece of technology you invest in. Take time to research the benefits and involve your staff in decision-making. Getting your newly energized culture on board with such decisions will ensure that they buy into the concept and that it will be used purposefully.
Market And Measure
Marketing is a concerted effort that gets your message out to the world. In order to do that efficiently, you need to be sure you are utilizing all avenues like social media, a current website and consistent email marketing efforts. Again, be sure to communicate your sales and marketing strategies to your team in order to ensure a concerted effort is produced.
Once you’ve established and implemented your marketing system, make sure to measure your results so you can make constant improvements. This can include tracking the number of leads that turn into sales and using digital analytics to track your online performance.