One of the greatest tools Instagram has to offer is the option to upgrade your account into a business profile. It doesn’t cost any money, and it is super easy to do. Upgrading your account gives you access to more analytics and insights. If you don’t have a business profile by now, what are you waiting for? Here is our guide to the benefits of having a business profile followed by easy tips to help you set one up.
Benefits of a Business Profile
- Upgraded Bio
o Add a label to better identify your business
o Room for more contact information
o Call to action button
- Schedule Posts
Instagram likes to discriminate against third-party apps that do automatic publishing; however, it can be done easily though Facebook’s integrated business suite. On a personal account, the closest you can get to scheduling a post is through creating a draft and saving it for later
- View More Analytics and Insights
With a business profile, you can gain access to a breakdown of your reach, clicks, impressions, and demographics. You can view the age range, gender, and location of most of your followers and identify when they are most active. You can also dive deep into how individual posts perform. Clicking on a post will show you how many of your views came from your homepage or hashtag, and you can see how many people have shared or saved your post for later. These are strong metrics that you can use to learn more about your audience and develop a marketing plan that’s perfect for your target audience.
- Automated Responses
Just like with Facebook pages, you can set up automated responses for Instagram business accounts. If you’re busy and not always on your phone, you can set up an automated system so that when someone messages you they won’t feel ignored if you’re unable to respond right away.
- Set Up a Shop
Depending on the type of products you sell, this can be a great tool. You can set up a page that allows your audience to browse any of your products.
- Organize Messages
There are a lot of different types of people who message you on Instagram. Having a business profile allows you to have 3 different folders. The categories are Requests, Primary, and General. This is a great way to organize personal messages, leads, and spam.
- Add Link to Your Stories
If your Instagram account has over 10,000 followers, you gain access to the option to add links to your Instagram stories. This is a tool many influencers covet. Adding a link to your story makes your website only a swipe away. This is one of the strongest marketing tools Instagram has to offer
Switching Your Account to a Business Account
Are you feeling ready to upgrade your account to business profile? It is super simple to accomplish.
- Log in to your account.
- Go to your profile icon.
- Click the 3 lines at the top to get into your settings.
- Within settings you should see the option to switch to a business profile.
- From here you can link your Facebook account and add contact information.
- Click “done” when you’ve finished, and that’s all there is to it!
Once you start using Instagram as a business profile, it’s hard to go back. Because Instagram’s interface is set up to be so user-friendly, you will find yourself diving in and using all the options and metrics in no time.