Why Your Instagram Followers Aren’t Following You Back

Instagram can be a real challenge. There’s no set guide on how to make it work for you, and effective strategies are different for everyone. Unlike Facebook, you can’t just create a profile and start sending out friend requests. Here are a few tips on how to make your Instagram account more engaging to encourage a greater number of people to follow you back.

Be More Engaging

  • Like multiple posts
  • Comment with authenticity
  • Follow

Creating engaging contest for an insurance agency can be easier said than done given the topic. However, your content doesn’t always need to be interesting for it to be engaging. Instagram is a two-way street. You want people to notice your account, and everyone else wants you to notice their account. If you’re not going out of your way to pop up in the notifications of other accounts, why should they choose to engage with you? Make the effort to do more than just follow an account to get their attention. Like multiple photos and leave a comment that shows you took interest in their profile. There are a lot of bots out there; leaving a personal comment will really make your account stand out.

Create Content Worth Engaging In

If you don’t have a lot of followers, you should still talk to your audience as if you do. When people stop by to check out your account, they want to see that you are actively posting and talking with your current followers. Create prompts that encourage users to engage with you in return by asking questions in your comments, going live, or adding a story to your Instagram profile. Posting filtered images with a lackluster caption isn’t interesting to anyone and won’t make you stand out. You have to do more than the bare minimum.

Set a Goal

Without goals, how do you manage your success? Setting goals for your Instagram account is a good way to encourage yourself to post daily, check out other accounts, and engage with your audience. The more active you are on Instagram, the more people will start to notice you. Try out marketing goals such as creating your own mini hashtag campaign.

Give these methods a try, and you may start to notice an increased number of return followers on your account. There is no secret way to make people follow you back. However, putting in the time and providing engaging content is key and an important starting point.

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