In 2020 the world saw TikTok blow up and become one of the most visited social media platforms. What led to this domination? The answer is simple: video. That’s right, you’ve been hearing it over and over that the lead driving factor for social media content is video. TikTok’s platform doesn’t use photos at all. To learn more about TikTok, click here to read our post all about it (insert link). Instagram developers noticed the popularity spike for TikTok and created similar video features, primarily Instagram Reels, into their platform. Here is what you need to know about Instagram Reels.
Instagram used to be everyone’s favorite photo-sharing social media platform. Currently Instagram doesn’t even describe itself as a photo-sharing platform anymore. They are truly embracing the future of social media content, and that’s video. If you’re still wondering why your posts are falling flat, your lack of video content could be the main cause.
Back in 2016, Snapchat was the social media platform rising to fame. Instagram then implemented “stories” into their app to mimic the popular Snapchat feature. This adaption worked, and they were able to keep many people on their platform. However, another shift is occurring with TikTok. On TikTok people put together one-minute video clips, an algorithm presents the most engaging videos to the user, and the user either views it or skips to another video immediately. This keeps the user entertained and engaged on TikTok, sometimes for hours. So, naturally, Instagram has implemented this feature into their platform as well.
Instagram Reels can be up to 30 seconds or longer. Similar to an Instagram story, you can layer filters, stickers, and audio, but you also get more customizable options. Reels are 30 seconds long, so it’s easy to stick to an idea and execute it quickly. Reels are great for everyone. As a business owner, you don’t have to add another social media account like TikTok to publish video content; you can start using Instagram Reels instead.
Before you begin creating, it’s a good idea to get more familiar with Instagram Reels. Open the Instagram app and look in the middle of the bottom toolbar. Click the triangular play button icon, and you’ll be immediately immersed in the video feed. Swipe away and take notes on what you see, what the trends are, and what content other creators are making. Review your notes and think about how you can adapt your current content into your very own 15- to 30-second clip. Give it a shot!