Insurance Business Marketing – Advertising vs. Marketing

MiniCo - Marketing vs. AdvertisingIt can be confusing understanding the difference between advertising and marketing. With new technology being used and marketing becoming more sophisticated, people buy much differently now than they did 10 years ago. Advertising is when you communicate to your consumers by print or electronic media. Marketing is a broad area that includes advertising and many other elements.

A Different Approach to Insurance Marketing

How much thought have you put into a marketing plan? Do you know where to begin or what to include? The first thing you should think about is what you would like to accomplish with your plan. Then follow some of these simple steps and you will soon be on your way.

Tips to a Great Marketing Plan for Your Insurance Agency

~ Create a budget and name your campaign.
~ Figure out who and what your target market is going to be for this campaign.
~ Think about how you would like to advertise including on, social media and/or in print?
~ Write a press release, to distribute to your clients and any other networks you may have.
~ Keep track of the entire campaign, so you can refer back to it, see what worked, and what didn’t, and make changes to improve results the next time.

Good Luck!


Lhea Inzalaco

MiniCo Insurance Agency

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