When it comes to posting online, you have to watch what you put out there. Something you post with the best intentions can be interpreted the wrong way. It happens all the time. When you think of the things that a professional should never post online, negative opinions, politics, and foul language may come to mind, but that’s just the tip of the iceberg. Here are two bits of advice you may not have considered about producing and posting professional content.
You know to stay away from being overly political, avoid creating misleading content, and double-check all of your edits, but complaining is an easy trap to fall into. It’s one thing to talk about one bad experience, but it can easily become a habit. You may unintentionally bash an experience that happened with a client or another company, and it can make your agency appear unprofessional. When dealing with a bad experience, take that energy and use it to create positive content. Share your feelings in a way that others can learn from through media like a blog or podcast.
Irrelevant content can include a lot of things. Posting information that has nothing to do with your industry, posting too often, and pushing unrelated viral content can all be irrelevant. You want your audience to connect with the content you post in a way that applies to your agency or industry. If you’re trying too hard to go viral and posting a lot of memes instead of quality content, your audience isn’t going to see you as the professional that you are. There is a time and place for everything. Keep your content sharp and related to your brand. It’s okay to break tension every now and then, perhaps once a week, with funny quotes and slightly off-topic stories. But too much of anything isn’t good.
Good content is what users want. This is true for your website and your social media platforms. No one wants to hear you complain. Users are accessing your information to learn from you. Giving your audience quality, engaging content through whatever creative online methods you can think of is a great way to enhance your professionalism.