Making Facebook Live Work for You

We are already over halfway through 2017, and it is clear that Facebook Live is becoming more prominent as a marketing tool. However, you still might not have given it a go. It can be a little intimidating, especially in the insurance world. Still, you need to move out of you comfort zone and give it a try. Here are a few ideas to get you started broadcasting this summer.


An influencer is a key leader in your industry who already has a follower base. When you do influencer marketing, these figures will drive consumers to you as opposed to your reaching out to consumers alone. There’s a lot of social proof that goes into influencer-based marketing because, as previously stated, they already have a follower base.

Does the insurance industry have influencers? Yes, there are many. Look around on social network and find the people who write about insurance, work on insurance-based podcasts, or perform other content-producing work. You may have to look around a bit, but you will find them.

Reach out to these influencers and see if there are any who will do a Facebook Live with you. A Facebook Live is an excellent way for both of you to merge your audiences and expand your reach further. Before approaching the influencer, be sure to have your topic ready to present. 

Take Your Audience Where They Can’t Go

Industry shows are a great and simple way to do a Facebook Live. Most of the time, they don’t need to be obsessively planned out and can still have a flow to them. People also love seeing things that they normally would not get to experience. These industry conventions, talks, or even charity events are a great place to dip your toes into the world of live video.

Host a Recurring Show

Recurring shows are an exceptional way to get the most out of Facebook Live and to get recurring viewership on your videos. Remember when planning for a recurring show to have key topics, be well rehearsed, and to have different ways to entice people to follow your broadcasts.

Longer broadcasts tend to perform a bit better as they give viewers time to find the show. Q&As work quite well with Facebook’s commenting system, although it’s best if you can have another person with you to help monitor comments as they come in.

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