MiniCo President and CEO Mike Schofield will be a featured speaker at the upcoming Inside Self-Storage World Expo to be held March 31-April 1, 2014, in Las Vegas. The Expo is the largest annual trade show for the self-storage industry.
Mike’s presentation is entitled Social Media and Online Marketing: Avoiding Exposure and Mitigating Risk. He will discuss exposures that could result from the use of social media to promote a self-storage business and provide information to help self-storage owners and managers understand how to navigate potential pitfalls and manage the risks. The session will include information on establishing and implementing social media policies, the importance of ongoing employee training, advertising liability and potential messaging risks, insurance coverages, and risk management strategies.