Discover the Correct Type of Website for Your Agency

A lot goes into building a website. Have you noticed how different types of companies have websites formatted in a specific way for their industry? This is because the most important reason for having a website is to convey important information to your audience quickly and with ease. Some businesses have a lot of services and products, which can complicate the layout of a site. Here are some tips to help you design the right type of website for your agency.


Find a Web Builder

Hiring a web developer to help with your site layout, design, and search engine optimization is a must if it is within your budget. If that’s not an option and you’re not a website coding guru, another option is to check out website building platforms that offer themes and customizable layouts for you to use. Wix and Squarespace are two of the most popular options for building websites with templates.


Define Your Website

You need to define the purpose of your website before you start designing a layout. Most insurance agencies need a business website not an ecommerce site. A business website highlights information such as product information, features and benefits, company information, client testimonials, and news and updates. You can set up pages to provide details about the different policies and products available.


Organize What You Offer

What does your agency provide? If you offer a wide range of policies, you need to find an easy way to arrange your products so users can easily find what they need. Start by breaking apart products from consumer and commercial levels. Then create sub-categories such as auto, medical, or business. From there, continue to break down the information into more specific categories as appropriate. For example, if someone comes to your website looking to insure their business vehicle, you don’t want them to have to wade through a dozen unrelated products to find it. An easy-to-use website is extremely important in a competitive market. If your website is confusing, they will move on to the next agency.


Branding


When customizing your website, you can easily get carried away with all the customizable options. It’s important to create a theme and to stick to it. Start with using specific colors that represent your company, stick to one or two fonts, and make sure you are using high-quality images and consistent logos. Every page of your website needs to feel connected to your brand. Remember, once your site is live, someone may click to your website from search-engine results, and the link may not be the home page.


Changing up your website or creating one from scratch doesn’t have to be as difficult as it sounds. It may be challenging for those that are not tech-savvy, but there are online tools to help you along the way. Websites have trends just like social media. So if your website looks outdated that could be making your agency look out of touch. Keep it up to date with accurate information and consistent branding. Let us know in the comments below which tips you found most helpful!

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