When trying to prospect for new leads or even when trying to convert current leads, it can take anywhere from seven to thirteen touchpoints to nurture that person enough to be ready to take the plunge with your services. Those numbers can scare some agents who may not have the time to reach out to a lead thirteen times. They also might fear that they will seem a bit overwhelming to the lead if they are calling them too often. Luckily, there are a few other ways to make soft touches without overwhelming your prospect.
Remarketing is a great way to encourage visitors to your website to come back for another look. It’s a gentle reminder about your agency and your services. It can also be a way to reach people who have filled out information forms on your site but haven’t actually gone through with any actions.
Remarking campaigns can be run through Google Adwords, Facebook, and now even LinkedIn. Each of these services has its own tracking code that you will need to put into your website. Depending on the level of traffic you receive, it can take a few days to start storing enough visits to make starting a campaign worth it.
Experiment with your remarketing campaigns to identify which of these services gives you a better ROI. Play with your images. A very popular strategy is to show a broad image of your agency during the first day of your campaign and then have your ads become more specific as time goes on. You want to create a sense of urgency so that prospects are likely to come back and convert into clients, so keep that in mind when you are writing your copy.
Running remarketing campaigns is a great way to bring back people who have already expressed interest in your website. Be sure to take the time to nurture them into leads and convert them into clients.