Should your Insurance Agency do a Giveaway?


There is probably no more obvious piece of advice in the whole of marketing than “giveaways get people in the door.” Of course giving away free stuff will get people to show up.

The Internet has made it easier than ever to take this most tried and true of strategies and bring it to your insurance marketing. You have a much wider audience available, and it’s far less expensive as well!

These days, giveaways don’t even have to be physical.

Giveaways Still Work In Insurance Marketing

The key element you’re giving away here is content. You are taking information that’s available to specialists and repackaging it so your leads can have a better understanding of something. By making it exclusive, something only available to those who provide their email address for marketing, simple online content turns into real, viable leads.

This sort of exclusive content can be delivered through dozens of different formats online, including:

  • Videos
  • Slideshows
  • Animations
  • Podcasts
  • eZines
  • Newsletters
  • eBooks
  • Whitepapers
  • Personal Portfolios

Plus, virtually any other format you can think of.

After all, the insurance industry is filled with obscure terms, jargon, and processes that most everyday people. By putting your own explanations and insights online, you show yourself to be a valuable source and someone trustworthy in the online insurance marketing business.

Calls-to-Action and Landing Pages Bring Leads

The best way to leverage exclusive content just requires two elements:

  1. A Call-to-Action banner or button that inspires a visitor to click to see your offer, and
  2. A Landing Page that quickly outlines what you’re offering, and why they should give you their contact information.

To seal the deal, a short video can increase the conversion rate on your landing page by as much as 80%. A brief film really does reassure people and make them decide to hear what you have to say.

So, both the content and the marketing for the content all are aimed at demonstrating your expertise. That makes these giveaways valuable additions to your leads database and to your online insurance marketing strategies.

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