In the world of social media, there is always going to be more to learn and master. Everything is constantly changing, so to do your best you really need to take the time to educate yourself on the inner workings of each network. (If you missed Part 1 of this social media guide, you can find it here.)
Watch What You Share
Sharing content is a great way to fill your feed and keep your fans engaged with your brand even when you might be a bit too busy to create original content. The danger in sharing comes from the content you select. First, you should stick to sharing items that fit within your industry. You don’t want any of your followers ever wondering what a piece of content has to do with insurance or self-storage. More importantly, keep in mind that everything you share will then be representing your business. Be thoughtful and try to resist sharing viral videos for engagement boosts.
While it might be great to be on every channel imaginable for a lot of businesses, it’s generally not an attainable goal. Remember that the large companies have teams of people to run their marketing and social media departments. A lot of agencies and independent agents are lucky to have one dedicated marketing person, not to mention having someone dedicated solely to social media. With that in mind, prioritize the networks on which you are spending your time. The big three generally are Facebook, Twitter and LinkedIn. Focus your time on delivering quality content to these three platforms before you take on more work.
#Too #Many #Hashtags
Everyone is guilty of overwhelming a post or two with too many hashtags. This is especially easy to do on Instagram and Twitter. But really think about what you see on your feed on these networks. Do you like it when there is a giant paragraph if the text before and after every word is a hashtag? Your answer is probably no. Keep your hashtag usage to a minimum and make sure that the ones you use are appropriate to the content.