Reviews don’t always come 100% organically. When people have a good experience, they tend to just move on from the moment. As a business owner, it is your goal to create an incentive or reason for people to go out of their way and leave you a review. Here are a few tips to help you increase reviews for your business.
Start Simple: Ask for the Review
Sometimes the best way to get a review is simply by asking. Whether you’re wrapping up a sale, completing a renewal, or engaged in a good conversation, ask the client to leave a review. But don’t just leave it at that. Ask them what would be the most convenient way to drop a comment. Do they prefer to send a text or an email? Are they comfortable leaving a review on your website? Just because someone didn’t go out of their way to write a review on their own, doesn’t mean they won’t comment about a good experience if you make it easy for them to do so.
Do the Heavy Work
Before asking someone to leave a review, make sure you have a setup that makes it easy for them to do so. This can be a link that clicks directly to the review section of your business on Google, Yelp, Facebook, or wherever you’d like the review to end up. This can be done by using software that texts or emails a link to your client. That way, once they give you verbal or written consent that they’d like to leave a review, you can immediately follow up by sending them an easy-to-use link that they can access on their phone or computer. The sooner that link is sent after having a positive interaction, the more likely it will be that the person will follow through with their review.
Engage with Past Reviews
You want your clients to know that their opinion matters. Actively replying to all reviews, positive or negative, demonstrates that your business acknowledges that not every experience is perfect and that you are making changes to make the experience better for the next person. This type of transparency with clients helps increase their level of trust in your company. Addressing negative reviews telegraphs that you are listening and responsive when negative circumstances arise.
Do you have another creative way to get more reviews? Let us know in the comments what works for you.