Tag, You’re it: Creating Online Engagement

Almost every social media platform has a feature to “tag” other accounts. By typing the @ sign followed by a user’s username, a clickable link is generated. That link will take you to that user’s profile. Tagging can be done in posts and on photos. However, there can be a right way and a wrong way to tag.

Tagging Others

  • Sharing content
  • Retweeting
  • Shout-out
  • Making industry friends

Tagging other users or similar agencies shows a sense of community and connection. Your audience likes to see that your insurance agency is friendly. Sometimes it can be a good idea to get to know agencies similar to your own that are not direct competitors. Build an online relationship by sharing and tagging each other in content. This engagement can help your agency find more content to share and build your following. When another agency shares your content, their followers will see your brand. After seeing your brand a few times, their followers are more likely to become your followers as well.

How and When to Tag

As stated before, you tag by typing the @ sign followed by a username. But hold up: There’s more to tagging than just that. You could tag other accounts if you’re heading to or are currently at the same convention, or if you read something someone else published and you’d like to share it and tag them. Use the tag as a way to grab attention, share information, or point something out to another account. The more you do this, the more likely they are to return the favor!

Get People to Tag You

It’s a good idea to message the person you’re going to tag before you do. If you currently don’t have a relationship with that brand, person, or company, tagging them in a post could catch them off guard. They may find your post irrelevant or spam. By messaging the other account first, you can ask them if they have a blog or post that that they’d like you to share. You can even ask for them to give you a shout out, which will introduce your content to an entirely new audience. By doing this, you are showing support. Asking an account “like for a like” is considered spam and is non-meaningful to an account in the long run.

Be sure to give tagging a try. If you don’t feel like tagging another company, you could tag an employee in a shout out expressing that they are doing a good job. Let us know in the comments how you use tagging to market your agency.

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