The internet is full of great tools to help you grow your business and monitor your analytics. A tool that is worth the investment is one that is easy to start using, keeps you organized, saves time, and helps make your business look good to your target audience. Here are a few of our recommendations to try out.
HubSpot is great for large and small business. The app has many different options to fit your social media planning needs and free services are available. HubSpot is great for organizing your social media calendar across multiple platforms and allows you to easily create, post, and edit drafts. One of our favorite features is the social media calendar, which gives you an organized overview of when all your posts are going out. They have options for creating emails, landing pages, and a social media section that monitors when other people online mention your company. You can effectively monitor, plan, and create through HubSpot.
Canva is wonderful tool anyone can use to design graphics for social media. Not a graphic designer? No problem. Canva has a useful free option that includes many templates options for you to edit and add your own imagery. They also have templates that are formatted for all the different image ratios and sizes that are required by the various social platforms. For even more customizable options, they offer a paid version that automatically inputs your branding into templates and can cross-format one post to different sizes without having to create them manually.
Planoly is great for those who heavily use Instagram. They have an easy-to-use interface that allows you to upload your images and text and see what your Instagram feed will look like before you post. Planoly also has features to automatically post for you to your Instagram profile. A popular and unique feature they offer is the ability to group hashtags. If you have a list of multiple hashtags you like to use, they offer ways to organize them so you can post them all at the same time with one click.
Kicksta is an app that provides an AI service that gives your Instagram account more organic followers. It comes at a hefty cost of $50 a month, but you won’t be getting any bots or fake followers through this app. They use real people with specific accounts to help you get real likes and engagement, which can help increase your brand awareness.
HypeAuditor is another AI app designed to help your Instagram engagement by weeding out the fake followers that are hurting your engagement and organic reach. They use the demographic information from your followers to monitor their activity and eliminate irrelevant and inactive accounts. They also include features that allow you to analyze and track analytics from multiple platforms, not just Instagram. If you don’t have the time to invest in manually cleaning up your followers, HypeAuditor may be a worthwhile investment.
Which social media tools do you use the most? Although many social media channels have their own analytics, a lot of these apps enable you to view all of your platforms in one place. That may increase your efficiency by saving you time and effort.