Understanding the Twitter Algorithm

In the midst of all the Facebook drama involving algorithms messing with content and advertisements bombarding newsfeeds, there hasn’t been much of an uproar about changes to Twitter. Twitter runs with a chronologically based timeline. It always has and continues to do so today. This is one of the features that keeps users on Twitter’s platform.

Twitter Newsfeed Updates

If you’re an avid tweeter, you’re probably aware of the “in case you missed it” feature. This feature was originally introduced in 2015 as “While you were away” and was updated in 2017. Its intent is for users that aren’t on Twitter daily. The algorithm predicts the information it thinks you would find interesting that was posted while you were away and shows those tweets at the top of your feed when you return to Twitter. This recap of missed tweets has been a hit and continues to be a popular Twitter feature.

New Changes in 2019

Twitter users can now alternate between two feeds: A real-time newsfeed or a feed that’s full of top content from accounts you are following. This is a feature Twitter users have wanted for a long time. On Facebook, the newsfeed opens with top content, but there is an option to change the feed to see the newest content first. The downside is that each time you refresh your feed that step has to be repeated.

Maintaining Engagement

Although the Twitter newsfeed may not be as competitive Facebook, it is still a highly important tool for reaching your audience. Try out these tips to boost engagement on Twitter and see what works for you.

  • Post multiple times a day and gauge follower activity
  • Use meaningful hashtags
  • Like and retweet relevant content
  • Dabble in paid ads
  • Use creative visual imagery

How do you like the new Twitter updates? Let us know in the comments whether you prefer the chronological or top tweets newsfeed.

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