Instagram is a challenging social media to get on board with, but there are over 500 million monthly active users according to Statista and some of them probably need insurance coverage. Since the audience on Instagram is younger, it brings your brand into their eyes and allows you to start building a relationship with them. Instagram is the second most popular social media platform with millennials, and they are not only the largest generation in America, but they are also not children anymore. Millennials range in age from 18 to 35. If you want to capture this largest generational market, you need to be where they are.
Think Visually and Be Interesting
The biggest challenge of Instagram is that it is a visual network where the best options are not to just post stock images and call it a day. You need to really think about your agency or yourself visually. Stretch those creative muscles when working on your Instagram strategy.
Show where your company is located, candid shots of employees, the events you are attending or sponsoring, and relevant quotes.
Spend an hour or so and dive into Instagram. Find other insurance agents and agencies. Take notes on the type of content they’re putting out on the platform. Carefully examine the hashtags they’re participating in and identify any trends. Remember, like most social media, Instagram really is not about hard-selling your clients; you just want to continue being an active presence in their life.
It is also important to note that you should not overstress the role of Instagram in your marketing strategy. While it is important to start developing yourself on the platform, make sure you are not neglecting your other marketing duties in favor of it quite yet. A post every few days or even once a week may be appropriate for your needs and the service.