Increase Engagement Using Visual Content

Each post and blog written or shared needs to be backed by creativity and passion. Yes, it can be a lot of work. But that is the key ingredient behind getting your posts to stand out from the rest of the content in your viewers’ timelines. Visual content is effective when it is eye-catching, easy to read, and easy to share.


Easy to Share


Having a post that’s easy to share means that within the blog or link provided there are buttons that allow the user to immediately share the content onto their desired social platform. Eliminating the steps of copying the URL, formatting an image, and posting online themselves, makes the content more likely to be shared. In other words, your posts will be shared more often if it can all be done in one click.


For the content creator, you, it is important to make sure that your content is worth sharing. This means using high-quality images inside the post and thumbnail. A feature or banner image on your blog post isn’t always the correct dimension for posting online. Sure it may look great on your website, but it’s your responsibility to make sure it looks correct once it’s shared elsewhere online. Otherwise, it can end up looking grainy, too small, or even a different image than what you expected! Sometimes if a blog’s banner image isn’t the right size, the social media platform it is being shared to will replace the banner image with another image it finds on your website, and that could end up being an image that’s irrelevant to the message.

Image is Everything


If your website and your blog don’t look clean, organized, and up to date, that will affect the way users view your brand. Keep your logos up to date and at good resolution and crop size. Logos used throughout your website should be uniform, matching, and visible on each web page.
Don’t have a degree in graphic design? That’s okay. There are many useful and free online tools that are designed to help people create visually stunning websites, blogs, and social posts. Although some free options may be limiting, there are also options that charge only a small fee that allow for broader customization and more diverse design options. Check out WordPress, Wix, or Squarespace for website design. Canva, Adobe, and Crello are great for graphic design.


The Power is With the People


Your content and wording need to encourage people to engage with your posts. Tell your viewers to share, comment, like, and subscribe. If you watch a YouTube video, you will notice almost every content creator will say something along the lines of, “If you enjoyed this video, be sure to like and subscribe.” This is because people are more likely to take action when prompted to do so. Make sure you are prompting your users to share your content.

Not every insurance agency will have a dedicated graphic designer, web master, social media guru, and content writer on their marketing team. But these tools and tips can help you get the job done so your posts will get more engagement. Quality visual content is an important element. Share your thoughts with us in the comments below.

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