Utilize Your Instagram Insights

4 Important Instagram Insights You Need to Analyze

Instagram is a very different platform than LinkedIn, Twitter, or Facebook, and your audience is probably very different on Instagram, too. Instagram has multiple ways to filter through your insights to see who’s following you and which posts are doing the best. The better you understand how Instagram “thinks,” the more effective your posts can be.

Business Account              

If you haven’t already, you need to convert your Instagram account into a business profile. In your main settings you will see an option to turn your account into a business account. You will then have access to a new “Insights” tab on the upper-right side of your profile page. While you’re at it, be sure to link your Instagram account to your Facebook page.


Under Insights you have three categories: activity, content, and audience. These three categories break down who is interacting with your profile, where they’re from, when they are active, and which posts are doing well.


In this section, you’ll be able to see how many actions were taken on your profile in the past week compared to the previous week. You’ll get a bar graph illustrating the number of profile visits, website clicks, and calls made (if you have your agency’s number listed). One way to use this information is to track these insights weekly and take averages so you can test how your reach increases by trying different hashtags throughout the week.


Here is where you can see how your posts, stories, and ads have performed. There is a “see all” option that allows you to filter the results you’d like to analyze. You also can select from multiple options such as engagement, website clicks, calls, comments, and likes and organize the posted range. Instagram will then show you how each post performed during that range. This is a more efficient method of looking up metrics than going through each post individually and analyzing the insights one by one.


The Audience section lets you see where all of your followers are from and their demographics such as gender, age, and location. You can use this information to make sure the posts you created are correctly hitting your target market. The Audience tab also shows when your followers are most active each day of the week. Using a third-party application, you can combine that information and schedule posts ahead of time when your audience is most active.

Instagram has unique insights that are slightly more detailed than other social media networks. Using the information that they provide can help you grow and monitor your account while keeping your audience engaged.

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