Building Your Agency through Video Projects

Team building is always an important part of developing relationships and skills throughout your agency. When creativity starts drying up in the workplace, consider opting into a marketing competition or contest. Select a big event that your team puts on, build a video, share some stats, and submit it into a contest.  Or don’t. Either way, creating content that showcases your agency is a great way to bring the team together.

More Material

Whether or not you decide to enter a competition, this exercise will give your team a new goal to focus on together, and the end result will be useful material to share on social media and use for other promotional purposes. Many competitions have a hosted awards ceremony where participants can gather and meet. Similar to a convention, you’ll be surrounded by like-minded industry-related people; it’s a great networking opportunity.

Can’t Find a Competition? Make One!

You don’t need to be a marketing agency to pull this off. If you’re having trouble finding a similar activity in which to participate, create one yourself.  Network with people in your industry who are hosting a convention, local meetup, or other event. Then invite attendees to participate by sharing videos that they have created showcasing their agency or facility. To make it more interesting, turn into a competition by offering some sort of award. Hosting this type of event is a good way to get your agency’s name out there and bring other people together.

Don’t be afraid to be creative and try something new. It’s never a bad idea to bring together your team to showcase their efforts and create media that can be shared online and with others in the community.

What do you think about this idea? Would your team participate in this type of competition or event? Let us know in the comments.

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