Why Your Agency Should be Using Video: Part 2

Video has become one of the most important ways to communicate on social media. This is the second of a two-part discussion of why your agency should be using video. If you haven’t already done so, be sure to check out Part 1 to learn more tips.

Social Sharing

  • Keep it short
  • Use good lighting
  • Make it eye-catching

Social media sites are really favoring videos these days. Did you know that there are over 5 billion videos seen each day on YouTube? Just as hashtags are used differently on various social media platforms, videos are watched differently, too. On sites like Facebook, Instagram, and Twitter, a video of 1-3 minutes is going to bore viewers. Keep in mind that Facebook and Instagram have default settings that mute the sound in a video. This means that you need to make sure that your videos are visually appealing. Do this by using bright, good-quality lighting and keeping your subject well in focus. If the image viewers see is dark or unfocused, there is a good chance that they will just scroll right on by your content.

Building Trust

  • Incorporate client testimonials and reviews
  • Share relatable content
  • Create brand personality

User reviews and testimonials are among the most-trusted forms of marketing for a business. Consumers want to know about the experience that other people have had with your agency. Providing reviews and testimonials from current clients allows prospects to feel a trusting connection with your agency. People like to read reviews, but hearing the review straight from a happy client is even more effective. Use video to tell your agency’s story. What makes you the best? What do you offer that no one else does? Give prospects something to interact with by using the polling feature on Instagram. Incorporating polls into your stories and sharing short video clips also gives viewers a sense of your agency’s personality.

Facebook Engagement

  • Reach a broader audience
  • Create a text-based video
  • Go Live

Have you ever been looking at an image on Facebook and suddenly the image goes black? You may not have realized until that moment that you were looking at a video of a still image. This is because Facebooks’ algorithms prefer video over images. Organically, videos have a stronger reach than an image. Use this to your advantage. Create visual content to share what an image can’t say. You could also try creating a text-based animated informational video. If you’re feeling in the moment, consider going live for a few minutes with the Facebook Live or Instagram Stories features.

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